For the most part, all the news we see around NFTs is about men. A recent study shows that only 5% of NFT art sales went to confirmed female creators, and the world of NFTs is big. In the first half of 2021, $2.5 billion in NFTs were sold, it’s important for women to break through. And, L’Oreal Paris, the cosmetics brand, wants to change that, they want to give a big boost to women artists in the NFT market.
They recently announced an auction of NFT digital works by five online creators: Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks. They want to give these artists a global platform to showcase their work. They state, “Through this program, we want to bring attention to the gender disparity in the NFT space and hopefully shine a light on women already working in the industry, while attracting more women artists and buyers.”
All proceeds from this auction will go to the artists themselves, although a portion of the secondary sales made at the NFTs will go to L’Oréal Paris’ philanthropic arm, Women of Worth. This is a great initiative by the cosmetics brand to bring equality to the NFT space and also to motivate more women artists and buyers to enter the NFT space.